Research and Planning

Research shows that heart disease is quite prevalent in women of all ages and races, but statistics shows that minority women are the most at risk for this disease.  Cardiovascular diseases and stroke cause one in three women’s deaths each year, killing approximately one woman every 80 seconds.  An estimated 44 million women in the U.S. are affected by cardiovascular diseases; 90 percent of women have one or more risk factors for heart disease or stroke.  Women have a higher lifetime risk of stroke than men.  Eighty percent of heart disease and stroke events may be prevented by lifestyle changes and education.  The symptoms of heart attack can be different in women versus. men, and are often misunderstood – even by some physicians.  When you support Go Red for Women by advocating, fundraising and sharing your story, more lives are saved (American Heart Association, 2016).

The numbers show a major concern for women and even more for minority women.  Hispanic women are likely to develop heart disease 10 years earlier than Caucasian women and cardiovascular diseases are the number one cause of death for Hispanic women, killing nearly 21,000 annually.  Only one in eight say that their doctor has ever discussed their risk for heart disease. Cardiovascular diseases are the leading cause of death for African-American women as well, killing over 48,000 annually; of African-American women ages 20 and older, 48 percent have cardiovascular disease. Yet, only 14 percent believe that cardiovascular disease is their greatest health problem.  Only about 50 percent of African-American women are aware of the signs and symptoms of a heart attack (American Heart Association, 2016).

Mayo Clinic who has some of the best specialists in the nation where people from all over come for their services we will start a campaign for women’s heart diseases.  Mayo Clinic is a great option to have the campaign start at with them being ranked number two in the world in cardiology and they offer charitable services (, 2016).  We will partner with American Heart Association (AHA) to create a strategic communication campaign to bring forth awareness for this silent killer.  Headquartered in Minnesota, but with several offices throughout, the reach for the campaign would be great with Mayo being well-known and all over the states.

Many are not aware of how serious of an issue and it must be addressed and brought to attention not only to women, but as well to more physicians and hospitals.  We would do a campaign based on this with the main goal of the campaign being to increase awareness.  We would have a health walk to raise awareness all over the states on one unified day.  We would push out advertisements and have informational booths at popular women events throughout the nation.  The slogan for the campaign; “Serious as a Heart Attack.”  A cliché phrase we see when people want to put emphasis on their point to show how serious they are about something.  At the same time it’s also a play with words, because statistics show many women don’t realize just how serious of an issue heart disease is amongst women.

Through my research I uncovered our three main key publics for this campaign. First the most important public would be women (mainly minorities).  AHA shows how serious of an issue heart disease is amongst women especially minorities, such as Hispanic and African-American women.  The other key public would be health care networks (hospitals, women health centers, doctor offices, etc.…).  We want to make sure they’re aware and extend their knowledge to women to encourage them to take care of themselves and watch for signs.  Eighty percent of heart disease and stroke events are prevented by lifestyle changes and education.  The symptoms of heart attack can be different in women versus. men, and are often misunderstood – even by some physicians (American Heart Association, 2016).  We need to make sure these places are better educated, so they can educate the women.

The last key public, the nonprofit organization Women Heart: The National Collation for Women with Heart Disease.  This nonprofit is an opinion leader within the community of women who battle heart disease and educate others on the disease.  With their help we could have them join with AHA to reach an even larger audience of women.  These two nonprofits would show the credibility in the campaign and would give us quite the reach in the community of women.